On demand webinar

Strength to Strength: Navigating The King’s Trust Royal Rebrand

Filmed at our Brandwatch Marketing Bootcamp in London, this session dives into the challenges and strategies behind The King’s Trust’s high-profile rebrand.

Hear from the team as they share how they managed stakeholder expectations, maintained brand consistency, and navigated the complexities of a royal rebrand. Gain practical insights and actionable tips for handling major brand transformations, ensuring both internal alignment and external impact.

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Featuring

Rebecca Horrell

Social Media and Digital Marketing Lead

Gemma Joyce

Head of Content

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What you will learn in this webinar:

Stakeholder Management: Techniques for aligning diverse internal and external stakeholders during a significant rebrand.
Brand Consistency: Strategies to maintain a consistent brand identity across various platforms and audiences.
Crisis Communication: Approaches to address and manage public perception during periods of organizational change.

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